Course details
Business Development
MARK 20101A
Students will be able to understand the importance of business development for themselves and their company. Specifically,
1.Students can assess how value is created across customer relationships.
2.Students can anticipate the consequences of decisions made during the business development process and assess them considering the company's success.
3.Students can apply the basic methods to sell a solution in personal interactions.
Themes covered
Business development: Definition and objectives
Value creation in customer relationships
Sales strategy and its execution
Customer relationships
Social Networking: The value of internal and external networks
Effective communication and active listening
Initial contact and prospecting
Needs analysis
Presentation of a solution product or service
Handling objections and closing
Important notes
Course in French : MARK 20101
Course code
MARK 20101A
Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
3