Course details
Design Thinking and Entrepreneurship
ENTR 51041A
Familiarization with the Design thinking approach and best practices associated with the Value Proposition Canvas (VPC) and application to an individual or team entrepreneurial project. Development of solutions for problems or needs within a defined customer segment. Mastery of an empathetic approach to understanding needs, generating insights, converting ideas into prototypes for progressively validating solutions, and translating them into a value proposition and tangible impacts.
Themes covered
Design thinking collaborative and creative processes within an entrepreneurial approach.
Value Proposition Canvas.
Design thinking empathy and personas.
Design thinking and prototyping.
Market potential: validation by customers/users/stakeholders.
Project presentations before a panel (simulation or prototyping).
Important notes
Course in French: ENTR 51041
Préalable(s) : MNGT 56180(A)(Co) ou MNGT 56108(A)(Co) ou MNGT 56109(A)(Co) et être inscrit au MBA à temps plein ou à temps partiel, ou être admis au programme 3792 - Visiteur - Entente mobilité.
Préalable(s) : MNGT 56180(A)(Co) ou MNGT 56108(A)(Co) ou MNGT 56109(A)(Co) et être inscrit au MBA à temps plein ou à temps partiel, ou être admis au programme 3792 - Visiteur - Entente mobilité.
Course code
ENTR 51041A
Subject
Entrepreneuriat et innovation
Program
MBA
Instruction mode
On-site learning
Credits
1,5