Topics in Pricing Models

- The economics and marketing of pricing
- Pricing strategically in (imperfectly) competitve markets while anticipating other firms' responses
- Assessing the impact of price on demand (and other variables e.g. perception and buying intention) using easy-to-implement statistical models.
- Multi-attribute models and conjoint analysis and their use in measuring consumer's perception of price
- Adapting prices to diffusion effects (e.g. social imitation and word-of-mouth effects)
- Pricing perishable products and services