The `business model' is the framework the organization uses to deliver returns (value) to stakeholders. In top-performing organizations, revenue and cost models are aligned and focused towards a common value creation objective. The module looks at the smaller tactical elements as well as the macro strategic elements, and both internal and external factors which influence an organization's ability to create value. This includes customer, financial and human capital, competitiveness (developing sustainable competitive advantage), growth strategies, and customer valuation all of which can be distilled into revenue and cost models. We will investigate which metrics to use to gauge the capacity of business models to create value. Finally, we will use both success and failure analysis in order to drive deeper understanding of what are better and lesser value creation models.