Advanced Topics in Marketing

The main objective of the course is to offer an overview of the work of researchers in the department. It aims to expand students' horizons by favouring their exposure to the professors in the department and the various topics related to their research activities and expertise. The themes are regularly updated to reflect the evolution of researchers' projects and changes in faculty at the marketing department. They could include, but are not limited to: a) Consumers' psychology and behaviors; b) Sustainable consumption; c) Branding d) Institutional Theory and Market Dynamics; e) Sales, Business to business (B2B) marketing; and f) Current research trends and methods. This course aims to help new students integrate in the program and get to know the professors who will supervise them, or with whom they can collaborate.