Course details
Consultancy in Marketing Research
MARK 20124A
This course is designed for all marketing students who will at a point in time require the involvement of marketing research to support decision making. Students will discover the complete research process by carrying out a real mandate in the same way as in the context of a research firm. The class is organized following the structure of an actual research process, taking students from the early negotiations stages to the delivery and presentation of the final report. This will expose them to the world of marketing research consultancy.
Themes covered
The basics of marketing research
The process of marketing consultancy
Preparing a marketing research proposal
Qualitative marketing research methods
Quantitative marketing research methods
The marketing research report and presentation
Important notes
Course in French : MARK 20124
Prerequisite(s) : MARK 10100(A/E)
Course code
MARK 20124A
Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
3