Developing and marketing energy efficiency and transition program

For the value chains in energy, mining and natural resources sectors, it is widely accepted that reducing the energy we consume is the cheapest and it allows consumers to save money and businesses to reduce their operating costs. In addition to the need for consumption reduction programs, the energy transition includes the use of cleaner energy sources, renewable fuels, and cleaner hydrocarbon production. The business innovation required to adopt energy efficiency and transition programs borrows from theories and techniques in economics, finance and ultimately marketing. This course will review the different approaches used since the early 2000s in energy efficiency to identify those that enable the most promising economic, social and environmental benefits as the basis for new programs to successfully transition energy.