Course details
Digital Transformation
TECH 60700A
Organizations are evolving in a complex environment: technological advancements, globalization, strategic alliances, changes in workforce and customer base, among other factors. Their survival and competitiveness depend on their ability to transform their business model and by integrating digital technologies into its components. Digital transformation refers to the use of telecommunications, mobile technologies, social media, big data analytics, and artificial intelligence in the renewal of organizations, their operations, and their product and service offerings. This transformation will be studied from three perspectives:
The nature and scope of digital transformation
The transformation of the business model
The key skills in managing transformation.
Themes covered
Digital Transformation: Nature and Scope
Digital Transformation: Strategic Initiative
Role of digital technologies particularly artificial intelligence in business model transformation: customer segments value proposition distribution/communication channels customer relationship.
Key skills for managing digital transformation
Contributing factors to success or failure
Privacy protection and personal integrity in data collection and usage
Important notes
Un ordinateur portable configuré selon les exigences technologiques de l'École est requis pour ce cours.
Course code
TECH 60700A
Subject
Technologies de l'information
Program
Maîtrise en gestion (M. Sc.)
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
3