Course details
Electronic Commerce
TECH 60768A
To help students achieve this objective, a blended approach (i.e., a combination of theoretical and practical perspectives specific to e-commerce) is proposed through the use of various materials (e.g., scientific articles, industry reports, case studies) and educational activities (e.g., practitioner interventions, lectures).
Themes covered
Characteristics of an e-commerce platform: Key features and their connection to the consumer lifecycle.
Industry and key stakeholders.
Business models and types of e-commerce platforms (e.g. online stores dropshipping marketplaces such as Amazon Etsy Fab Wanelo).
Review of three key concepts: Modularity customization and configuration.
Integration with internal management systems (synchronous asynchronous).
Understanding and critiquing new trends: Integration with social media (social commerce) and with other sales channels such as mobile or brick-and-mortar stores.
Important notes
Course in French : 60768
Un ordinateur portable configuré selon les exigences technologiques de l'École est requis pour ce cours.
Course code
TECH 60768A
Subject
Technologies de l'information
Program
Maîtrise en gestion (M. Sc.)
Instruction mode
On-site learning
Credits
1,5