Course details
Fashion Marketing
MARK 20108A
This course will cover the fundamental principles of fashion, as well as the elements that influence movements and changes in this industry. It will introduce students to the history, development, organization, marketing activities, trends, particularly circular and digital, as well as the economic, socio-cultural and environmental issues of the fashion market.
Themes covered
The circular consumption of fashion
The commercial organization of fashion and the roles of its various players
Identity and representation: fashion as a means of communication
Adapting marketing to the fashion offer
The rise of the fashion industry
The dematerialization of fashion
Important notes
Préalable(s) : MARK 10100 (A/E)
Course in French : MARK 20108
Course code
MARK 20108A
Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
3