Course details
Marketing Introduction
MARK 10100A
In a growing number of companies, marketing is inspiring the management philosophy of senior management, who see it as a lever for growth as well as a catalyst for more responsible practices. This course provides an introduction to the function and role of marketing within organizations by analyzing the strategic principles that foster both business performance and sustainable transition.
Themes covered
What is marketing?
The marketing process
The ABCs of marketing intelligence
Consumer research
Segmentation and targeting
Positioning and differentiation
Product brand and customer experience management
Strategic selling
Digital marketing
Marketing communications
Important notes
Course in French : MARK 10100
Course in Spanish : MARK 10100E
Les étudiants en échange ne sont pas autorisés à s'inscrire à ce cours.
Les étudiants en échange ne sont pas autorisés à s'inscrire à ce cours.
Course code
MARK 10100A
Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
3