Course details
Mobile Applications Development and Commercialization
TECH 60765A
Understanding the process of mobile application development, from strategy to "wireframe" prototype design.
Understanding the key drivers that promote the commercialization of a mobile application.
Themes covered
Business Model Canvas and the reality of mobile business.
Technologies and Possible Implementation Types: Hybrid native and progressive web apps.
Designing the Mobile User Experience: Understanding the limitations constraints and benefits of an effective design in a mobile context.
Organizational Perspective: How companies structure themselves to manage mobile app development.
Challenges expertise best practices and new team management methods.
Marketing a Mobile Application according to different scenarios and business realities.
Important notes
Course in French : TECH 60765
Un ordinateur portable configuré selon les exigences technologiques de l'École est requis pour ce cours.
Course code
TECH 60765A
Subject
Technologies de l'information
Program
Maîtrise en gestion (M. Sc.)
Instruction mode
On-site learning
Credits
1,5