Social Media Marketing

Digital masters are business organizations fully connected with social networks and sharing value with all partners. Nowadays, it is a competitive imperative. The main question is: how to build a strong and efficient social media presence? The learning objectives are as follows: showing how social media do create value; proving that it is accessible to all enterprises, without any exception; admitting that it is about communication, not marketing per se; introducing new principles and concepts specific to social media strategy; defining content marketing; integrating social media platforms with the client decision journey; managing properly a social media crisis; measuring the ROI of social media; explaining the key role of a strong internal social media marketing. Harnessing social media is a business asset. A systemic perspective will prevail here. Many jobs related to social media marketing are available.