Strategy Execution

This module places particular emphasis on strategy implementation and strategic action issues. As a first step, we will explore the linkage between the strategy and the organization of the firm and particularly the role of the organization in the implementation of strategy. We will introduce elements of corporate strategy and examine the concept of corporate competitive advantage. With fundamental elements of strategy analysis mastered, we conclude the course by examining the challenges associated with the implementation of a strategic action plan in different performance contexts. This section will permit us to look at the role of the manager in strategy implementation.