Course details
Topics in Consumer Culture Theory
MARK 80111A
This course aims to familiarize students with the most important topics in Consumer Culture Theory (CCT). Students will learn about the historical evolution of the field, gain an understanding of how to make a valuable contribution to the literature using a CCT approach, and develop a strong sense of the key conversations today.
Based on a series of contemporary readings, students will acquire the necessary skills and abilities to ask relevant and interesting research questions in this tradition while being invited to challenge existing theories and findings.
Themes covered
1. Consumers volitional identity projects
2. Family & Collective identity projects
3. Critical reflections on consumer identity
4. Consumption tribes and collective performance
5. Consumer produced emergent and hybrid markets
6. Social class gender and ethnicity
7. Global mobilities
8. Neoliberalism and consumption
9. Social distinction and practices of taste
10. Consumer resistance & subaltern consumption
Course code
MARK 80111A
Subject
Marketing
Program
PhD
Instruction mode
On-site learning
Credits
3