Détails d'un cours
Database Marketing for Culture and Arts Organizations
MARK 46442A
Thèmes couverts
1. Introduction to arts and culture marketing
2. The use of database on arts and culture organizations
3. Database marketing CRM and customer lifecycle
4. RFM segmentation
5. The different approaches to Customer Lifetime Value
6. Transforming data into marketing decisions (or how to create insights)
7. Key factors to successful database marketing implementation
8. Advanced topics on data analysis
Remarques importantes
Course open to students admitted in the Master of Management in International Arts Management.
Sigle
MARK 46442A
Matière
Marketing
Lieu
Côte-des-Neiges
Mode d'enseignement
Présentiel
Crédits
1,5