Course details
Database Marketing for Culture and Arts Organizations
MARK 46442A
Themes covered
1. Introduction to arts and culture marketing
2. The use of database on arts and culture organizations
3. Database marketing CRM and customer lifecycle
4. RFM segmentation
5. The different approaches to Customer Lifetime Value
6. Transforming data into marketing decisions (or how to create insights)
7. Key factors to successful database marketing implementation
8. Advanced topics on data analysis
Important notes
Course open to students admitted in the Master of Management in International Arts Management.
Course code
MARK 46442A
Subject
Marketing
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
1,5