Course details

Advanced UX Research

MARK 60132A
In this course, students will acquire advanced skills in user research. By taking into account the practical tools and theoretical concepts presented in this course, students will develop the skills necessary to implement a user research process adapted to the context and responding to the needs of the situation. To achieve this goal, they will use, in addition to traditional user research methods, more advanced user research methods (e.g. facial emotion analysis), while developing their skills to optimize the quantity and quality of information collected through to the use of these methods. Finally, the practice-oriented approach of the course will allow students to prepare for the realities of user research projects in academia or industry.
Themes covered

- Define a user research problem and identify the research steps necessary to resolve the problem.
- Identification of the advantages and disadvantages of data collection methods considering the needs of the research team and the context.
- Implementation of quantitative and qualitative research methods to collect user data (eg interviews task analysis)
- Data analysis particularly from advanced UX methods (eg facial emotions).
- Development of practical tools for the creation and implementation of a UX research process taking into account issues related to the industry the organization and the research team.

Important notes
Course in French : MARK 60132
Préalable(s) : MARK 68101(A) ou MARK 60120(A) Cours mutuellement exclusif(s): MARK 60118(A) Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours MARK 60118(A), ou si le cours MARK 60118(A) fait partie de votre structure.
Course code
MARK 60132A
Subject
Marketing
Program
Maîtrise en gestion (M. Sc.)
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
1,5

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