Deployment of tactics in marketing

Second part of the marketing course, this module deals with the deployment of the marketing mix (product/service, communications, distribution, pricing). It aims to develop the abilities, competenties and attitudes required to understand and deploy efficiently these tactics in link with the segmentation, targeting and positioning of the firm. It also seeks to improve students' ability to conduct systematic and nuanced analyses and to develop, present and defend their arguments. It will sensitize students to the impact of their actions on the marketing of an organization. Course Sustainability, Social Responsibility and Ethics Integration The course explores with students a customer-centric approach along with an emphasis on Sustainability, Social Responsibility and Ethics Integration, through cases, concepts and examples.