Course details
International Business
INTE 10000A
Companies have gradually expanded their operations abroad thanks to trade liberalization and new technologies. However, the rise of protectionism and geopolitical, climate and health-related tensions are posing new challenges. Companies established abroad, or considering venturing there, must reinvent their strategy and adapt to emerging economies.
By the end of this course, students will have a general understanding of the global landscape facing businesses, and will conceive of how international companies define their strategy and are managed.
The course is divided into two parts:
1. Defining an international strategy, including the location of activities and modes of entry into target markets.
2. Management of companies and their subsidiaries abroad, addressing structure, deployment of international strategies, adaptation to emerging markets, legitimacy and country risk management.
Themes covered
Globalization
International Institutions
Distance between countries and the handicap of foreignness
The competitive advantage of the international company
Choice of location
Methods of entry
Organizational models of international companies
Emerging markets
International companies and non-market strategies
Managing uncertainty at national level
Important notes
Course in French : INTE 10000
Course in Spanish : INTE 10000E
Course code
INTE 10000A
Subject
Affaires internationales
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
On-site learning
Credits
3