An organization is more than the site of the production of goods and services. It is a place where managers, employees and other stakeholders experience social and political transformations that influence them and that they in turn influence. Organizations face increasingly high expectations of social and sustainable responsibility. Protection of ecosystems, integration of diversity, social and economic equity are among the key issues. Organizations need to understand their stakeholders, and their role in relation to the state and international organizations, social movements and community. This requires competencies as well as developing new practices for acting responsibly in response to social, cultural and ecological challenges.