Strategic Marketing

This course concentrates on the basic marketing concepts and the development of a marketing strategy. In this regard, it seeks to support the development of the abilities, skills and attitudes required for understanding and, above all, dealing with the issues and challenges of marketing. It is designed with a view to developing the ability to grasp the relationships among various aspects of given marketing problems, and to developing a logical framework of analysis and a coherent vision of particular situations that draw on a rational as well as an intuitive grasp of marketing issues.Students must get used to reasoning like high-level executives. They will need to develop the analytical skills and attitudes necessary for balancing their personal interests with those of the people with whom they work as well as the interests of their organization with those of society. Course Sustainability, Social Responsibility and Ethics Integration The course integrates the concepts and theories around sustainable and responsible marketing through case studies and as a fundamental pillar of assignments.