Course details
Strategic Marketing
MARK 60108A
Multiple topics will be addressed, including the following: the evolution of marketing and its logic; market system dynamics; the process of value creation; internal and external environment analysis; assessments and performance of firms; strategic marketing agility; marketing and other firms' units; and ethics in marketing.
Themes covered
Understanding and defining the market
Firms and their external environments
Competitor analysis and blue ocean strategy
Consumer power in the marketplace
Change innovation and strategic marketing response
Strategic Marketing: planning assessment and control
Ethics changing cultures and firms' adaptability
Strategic Marketing Other firms' functions and firm's expansion
Advancing the future of strategic marketing
Important notes
Course in French : MARK 60108
Course code
MARK 60108A
Subject
Marketing
Program
Maîtrise en gestion (M. Sc.)
Instruction mode
On-site learning
Credits
3