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PhD in administration – Marketing

Are you planning on an academic career in the field of marketing? Are you interested in brand management, market analysis, electronic commerce, the customer experience, arts marketing or marketing strategies? Do your PhD studies at a world-class school, as part of a community of renowned professors and researchers.

Présentation

Your PhD in short

Program offered in French, English or both.
Offered by HEC Montréal jointly with Concordia and McGill universities and the Université du Québec à Montréal (UQAM). This partnership gives you access to resources (faculty and courses) rarely available elsewhere in the world.
Full-time program allowing you to complete your studies in 4 or 5 years.
Tuition fees waived and competitive funding for the first four years of your studies.

Program characteristics

  • Doctoral
  • 90 credits
  • Full-time
  • Day
  • On-site
  • Côte-des-Neiges

For a career in academia

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97%

of the 38 graduates from this doctoral 
program hold positions as professors 
at Canadian or foreign universities.

Among the best

The professors and researchers in the Marketing Department publish in top-tier journals, including:

  • Journal of Consumer Research
  • Journal of Marketing
  • Journal of Marketing Research

Varied research interests

  • Arts, cultural industry and media marketing
  • Business and services marketing
  • Consumer behaviour
  • Consumer culture theory (CCT)
  • Consumer neuroscience
  • Creativity and innovation
  • Electronic commerce
  • Game theory in marketing
  • Industrial marketing
  • Inter-company marketing
  • Market-driven innovation
  • Marketing and brand communication
  • Marketing channels
  • Marketing databases
  • Marketing non-profit organizations
  • Marketing strategy
  • Modelling in marketing
  • Product management and innovation
  • Retail trade
  • Sports sponsorships and marketing

World-class research groups

HEC Montréal offers doctoral students in the Marketing specialization an exceptional scientific milieu including four research chairs and two research professorships. Researchers in this specialization work closely with several research groups and knowledge transfer hubs.

Chairs

Research professorships

Research groups and knowledge transfer hubs

The doctoral program in administration requires a minimum of 90 credits, structured across three phases: preparatory coursework, specialization, and the dissertation.

The program typically spans between three and six years.

Phase I – Preparation (if necessary, maximum 1 year)

The preparatory phase courses allow you to acquire the necessary knowledge before starting the PhD-level courses. These are generally graduate-level courses and do not count toward the program’s total of 90 credits.

Phase II – Specialization (maximum 2 years)

  1. At least 10 seminars among those proposed, respecting the minimum required for each type

  2. Writing of scientific paper

  3. Comprehensive exam

Phase III – Dissertation (maximum 3 years)

  1. Writing of the dissertation
  2. Public presentation of the dissertation proposal
  3. Defence

Deadlines for submitting admission applications

  • Fall term: no later than January 5th
  • Winter term: no admissions
  • Summer term: no admissions
     
Currently studying in a master's program?

You can apply for admission to a doctoral program, even if you have not yet completed your current program (MSc or MBA). If your application is accepted, your admission will be conditional upon you receiving your degree before the start of the doctoral program, meaning before late August.

Conditions and required documents

Documents required for admission

You will need to provide documents as part of the admission process.

Check the list of required documents

Capacity is limited for certain programs. HEC Montréal does not guarantee that all eligible applicants will be accepted.

Program funding

At least $30,000 per year for your first 4 years of study.

This amount may include various sources of funding: bursaries, remuneration for teaching activities, research activities, etc.

A letter detailing the funding offer will be sent when you are admitted.

Financial support from the Office of Research and Knowledge Transfer

Maximum of $5,000 for the duration of studies

Depending on available funding, the Office of Research and Knowledge Transfer may grant assistance of up to $5,000 for the duration of your studies. The aim is to support your efforts in scientific research and publication, and to help you in your job search. Learn more about funded activities.

Tuition fees

Fees for research-oriented programs are calculated per term. If you take courses that are not in your program structure, you must pay an additional fee per credit based on the applicable rate (PDF, 105 KB).

Estimated annual fees

Other financial resources

HEC Montréal encourages you to apply for bursaries with Quebec and Canadian funding agencies (annual competitions). Student Services (SAE) offers support for preparing your applications.

For any questions, email analyste.bourses [at] hec.ca (analyste[dot]bourses[at]hec[dot]ca).